An App For Going Organic?
After I watched Food Inc., a documentary on the food industry, I decided to boycott genetically modified foods because it convinced me that as the consumer my choice mattered. I was inspired by the following logic: the consumer drives the market. Theoretically, if I demand more organic foods, the market will supply. Hopefully, if more competing groceries offer organic foods, some at lower prices than others; organic food prices will decrease. Today, we are finally seeing that change manifest in partnerships between large companies such as Wal-Mart and Wild Oats.
How do you choose organic products?
The first step, of course, is figuring out what products are organic. Luckily, there’s a smartphone app. The True Food app, developed by the Center for Food Safety, is a shopper’s guide that tells what produce is in season and what brands are organic. The True Food app includes four simple tips to easily avoid genetically modified foods, information on why you should avoid GMO’s, as well as an update center with related news developments on GMO’s and more. The True Food app enables its users be informed and take action on GMO’s.
Why True Food App?
According to the Center for Food Safety, it has been estimated that about 75% of processed foods on supermarket shelves contain genetically modified ingredients. Fortunately, organic products are now available in nearly 20,000 natural food stores and nearly 3 out of 4 conventional grocery stores. The options are there, and the True Food app makes them easy to find. I recommend downloading the free True Food app and join it’s network that is over 400,000 members strong. Going organic is a growing movement, and more companies are joining with lower prices to offer because of consumer demands. So use True Food App to make the organic choice.
Anahi Ruiz is a senior at The George Washington University majoring in Journalism and Mass Communication with a minor in Spanish.