Graphic by Emma Montgomery
Creating climate content: Using social media to communicate the climate crisis
Content creator Lauren Bash, known as ReLauren on social media, dedicates her online presence to the storytelling of climate change and activism. Lauren is a self-proclaimed climate optimist, activist and storyteller who reaches her audience through short-form videos and social media posts. She uses solutions-based stories to educate followers on climate news, sustainability advice, and even skits portraying real-life, hard-to-navigate conversations.
Listen as Planet Forward Correspondent Emma Montgomery and Lauren discuss the importance of being a climate content creator.