Matching Media to your Story

All stories are uniquely suited to different media, so it’s essential to consider the differences between each and determine which medium best suits your narrative, interests, and skills. Here are some informative guidelines to help you make an informed decision while maintaining engagement:

 

Matching Media to your Story

Video

  • Does your story feature captivating visuals or moments that benefit from movement? Consider using video to bring these aspects to life.
  • Are there characters whose stories require visual representation to be fully understood and appreciated? Video allows you to showcase their presence and expressions effectively.
  • Does your story involve elements that are challenging to describe accurately using words alone? Opting for video can provide a more immersive and impactful experience for your audience.
Video

Audio

  • Do you have a compelling interviewee whose voice and emotions need to be heard? Audio is a powerful medium for capturing and conveying the nuances of someone’s voice, especially when their accent or emotional delivery adds depth to the story.
  • Does your narrative rely on atmospheric soundscapes or audio elements that enhance the listening experience? Choosing audio as your medium allows you to create an immersive auditory journey for your audience.
  • Is your story a conversation between experts? If so, it may benefit from being told as a long-form podcast in order to allow the audience to understand a complex topic.
Audio

Photo Essay

  • Are there visual elements or moments within your story that possess a powerful stillness, capable of evoking emotions or conveying a significant message? Photography allows you to capture and present these moments effectively.
  • Does your story rely on the visual impact of images, where words alone may fall short in conveying their essence? Photo essays can be a compelling medium to highlight the aesthetic aspects and evoke a visceral response from your audience.
Photo Essay

Written

  • Is your story complex, requiring a comprehensive exploration and in-depth explanations? The written medium offers ample space to delve into intricate details and provide the necessary context for your narrative.
  • Does your story benefit from the reader’s ability to engage with written explanations, reflecting upon the information at their own pace? Written storytelling allows for a more reflective and contemplative experience.
  • Keep in mind that written stories can be enhanced with supplementary visuals, such as images or infographics, to complement and enrich the narrative.
Written