"Green Living: How do you use less energy in your daily life?"

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BRISTOL, RI __ During the last decade, the Toyota Prius exploded on the scene and has since become the icon for the Hybrid car movement. Science aside, how is the Prius to the social fabric of the automotive culture here in the United States? We asked RWU Marketing Professor Kathy Micken to explain why the Prius is so important to the environmental movement.

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