"Business: How is your business going beyond the hype and going green in a real way?"

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Pushing Green is an online community and marketplace connecting homeowners with local information about green products, contractors, rebates and other ways of lowering energy costs.

Through an interactive map and rating system, Pushing Green creates public visibility into consumer greenness invoking an emotional reaction of social pressure to be green along with social green interaction.

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2 Responses to “Foster Online Green Communities”


  1. On April 29th, 2011 at 1:49 pm Susanna, PF Web Maven Said:

    This is very cool! What’s the difference between you and say, OPower?


  2. On April 29th, 2011 at 2:34 pm Shaun Collopy Said:

    We are similar to OPower but instead of working through the utility companies we provide an independent direct to consumer website to help consumers to understand and reduce their energy usage.

    Being independent means we are able provide an open marketplace for products, services & tips to help reduce your energy usage.

    OPower works through/with the utility company and they also provide energy usage information and suggestions to help you reduce, but they will always have to work within the agenda of the utility company. I.e. the marketplace is not completely open because the utility company controls what products, services & tips can be offered.

    I hope that explains.

    Kind Regards,

    Shaun
    CEO – Pushing Green

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